Export
We export our rakı and wine, which are the products of the crops and laborers of these lands, to more than 30 countries. We are a gastronomy exporter thanks to our raki production, which is Turkey's largest fresh fruit and vegetable export product.
While the export of raki was 1.2 million liters in 2004, the export of our Yeni Rakı Tekirdağ Rakı family has quadrupled in the last 4 years and approached 5 million liters, with the emphasis on international sales and marketing activities and the activities carried out in many European countries. Mey|Diageo has increased its sales by more than 40% with the investments it started to make in 2020, especially in European countries, and Mey|Diageo's export revenue per kilo with its domestic brands is 8.5 dollars, 7 times higher than the Turkish average. We supported the market growth with organizational changes and increasing our international footprint. Our goal is to triple our exports in the next 5 years with double-digit growth.
Raki Export
Among the strategies of Mey|Diageo, raki export plays an important role since the first day of its establishment. Despite the fact that raki export was limited to 20 countries in 2004, today, we export to more than 30 countries, from the United States to Japan, and from Australia to Germany, and the largest markets include: Germany, England, USA, Netherlands, Austria and France. Having boosted its sales by more than 40% particularly in European countries with the investments it has started to make in 2020, Mey|Diageo manages to earn an export revenue of 8.5 US Dollars per kg with its domestic brand, which is approximately 7 times higher than the average of Turkey.
Despite the fact that the export volume of raki was 1.2 million liters in 2004, the export volume of Yeni Raki has quadrupled in the last 4 years and reached 5 million liters through the activities carried out in several European countries, with a focus on international marketing operations. As Mey|Diageo, our goal is to triple our export volume in the next five years with a double-digit growth rate. Mey|Diageo exported 3.5 million liters of products in 2020 and brought 45 million dollars of foreign currency to the country to reinforce its contributions to the economy of the country by accelerating its export activities during the pandemic. We are proud to note that rakis we export are produced from 100% domestic raw materials.
Our brand “Yeni Raki” brand is an important player not only in Turkey but also in world market of aniseed-flavored spirits. Based on the report of "IWSR", which is internationally recognized as one one of the important industrial reports, for 2019, Yeni Raki is the number 1 raki brand in the world, based on total liter volume.
We export our rakı and wine, which are the products of the crops and laborers of these lands, to more than 30 countries. We are a gastronomy exporter thanks to our raki production, which is Turkey's largest fresh fruit and vegetable export product.